COLOR INTRODUCTION COLOR BENEFITS
 
COLOR INTRODUCTION--Color Benefits

When used properly, color can be a powerful communication tool that can clarify, enhance, and enliven your message.

For example, a comparatively bright color can emphasize a key element of a graphic or text. Using color in a way that is consistent with your overall message can underscore your meaning.

Selective use of color can help focus readers’ attention to key points on a full page. Note how the blue color focuses attention on one building in the above graphic.


COLOR INTRODUCTION COLOR BENEFITS