When used
properly, color can be a powerful communication tool that
can clarify, enhance, and enliven your message. For example, a comparatively bright
color can emphasize a key element of a graphic or text.
Using color in a way that is consistent with your overall
message can underscore your meaning.
Selective use of color can
help focus readers’ attention to key points on a
full page. Note how the blue color focuses attention on
one building in the above graphic.
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